Best of all, Mejuri accepts direct applications from influencers interested to join Mejuri Fine Crew. Lionizes AI software is one program that does this seamlessly for brands. People were more interested in seeing the rain boots in action, not on a model or in a studio that tried to replicate wet streets. Ainfluencer is an influencer marketplace where brands can connect with influential Instagram users, and where Instagram users can find the perfect brand to collaborate with and make offers to. Smart brands and marketers know that micro influencers occupy the sweet spot between nano influencers and macro influencers. Instead of working with a few big names to promote their cosmetics and skincare items. 1. This article will provide all the details about the effectiveness of influencer marketing, its future, and which social media platforms are most effective. TikTok: $25-$125/video. Lets discuss what an influencer is, channels that are popular for influencer marketing, and some good examples of influencer marketing. The brand is a producer of razors and is probably well-known among millennials and the generations before them, but the company saw the need to raise its profile with those in Generation Z and the younger generations. This article will cover how brands work with influencers, some influencer marketing examples, and details about how top social media platforms like YouTube and Instagram can be used for influencer marketing. McDonalds. Lets walk through a few of the channels brands can use to reach out to influencers, the best way to approach an influencer for collaboration, and a few top tips for nailing outreach on that channel. With the rise of micro-influencers, the number of followers is no longer an obstacle to obtaining brand partnerships. Another brand that works with micro influencers on the list is Target. When you can establish sponsored profiles for the same price as sponsored articles, who needs paid sponsored posts anyway? Read on to learn more about the different types of social media influencers, see examples of what influencer marketing looks like, and even get some examples of influencer content ideas. Their consistent brand partnerships make them experts at promoting brands or products on their Instagram. For smaller creators, such as nano-influencers, brands can conduct outreach via comments or DMs to set up a partnership. Sperry. However, if you narrow your focus, you may find more success in becoming noticed. Sephora. Your email address will not be published. 9 Micro-Influencer Marketing Agencies You Can't Afford to Miss There are many brands that work with micro influencers to promote their products or services. Published by at February 16, 2022. 6-10% sale commission, access to free Knix products, exclusive discounts, previews of launches, and more. If youre a micro-influencer with an engaged audience, this article will teach you everything you need to know about working with brands. 1. The eleventh brand that works with micro influencers is Glossier. HireInfluence 9. inBeat Agency 10. ASOS Insiders post photos of themselves promoting the brands product on their account, along with the product code in the image caption. Customers own accounts of their time spent with Headspace are frequently highlighted. Entering brand contests like #DWPickoftheDay can also be a good way to get noticed by the brand. Brands and influencers can discuss the price and even negotiate. Many social media platforms can be used for influencer marketing. With the rise of micro-influencers, the number of followers is no longer an obstacle to obtaining brand partnerships. Top Brands That Work With Micro Influencers on Instagram, TikTok: List The influencer should be given creative control over how they want the sponsored content to go. Brands that collaborate with small influencers on instagram Collaborating with influencers provides a unique way to promote products that will help your brand stand out from the competition. Meller, another fashion brand that works with small influencers, is a Barcelona-based sunglasses and watches retailer and has amassed a significant Instagram following thanks in large part to their frequent influencer collaborations. Mavrck | All-In-One Influencer Marketing Platform Sperry 10. The post received over 10,000 likes and 300 comments, with a 30% engagement rate. The Influencer Marketing Factory 4. It offers plenty of analytical data about influencers and provide brands with a platform to collaborate, manage and assist in tracking campaigns. Don't try to micromanage how the influencer will produce the content. Theres no one-size-fits-all answer for coming up with great influencer content ideas, but there are some tips you can apply to make brainstorming those ideas easier. Between 2016 and 2022, the market size of the influencer marketing industry grew 46.9% annually on average. Miette Dierckx, Yannick Merckx, and Alex Decunha were all significant contributors. to read posts from a friend than from a brand itself. 2. This article will outline how influencer marketing agencies can help small businesses, how much you should budget for influencer marketing, and how to choose the best agency for your needs. Join our free community to get access to the latest news and resources, engage with influencers, and secure collaborations with top brands. For every sale generated, you will earn a 3% fixed commission. Keep reading to learn more. Ross Brand - Founder | Livestreaming Consultant | Live Video Host Using micro influencers to create user-generated content (UGC) is another effective way for brands to work with these individuals. Check out some of the best justifications for including branded hashtags in your content: Earning attention from brands (because they frequently check hashtags). How to Get Sponsored on Instagram (Even if You Currently Have - HubSpot Influencer marketing burst onto the scene as one of the most exciting forms of digital marketing, and it isnt going anywhere anytime soon. Another way to collaborate Use the app and share your story on Instagram and tag Headspace in your post. Influencer markets serve as a conduit between companies and influential people in the target industry. Photo tags are also clickable, and brands receive notifications when you tag them in photos. They are interpreting Glossier.- Glossier founder Emily Weiss. In addition, during the 2016-2017 season, they didnt have to fake authenticity or importance. In our experience . 18 Examples of Beauty Brands That Nail Influencer Marketing - Statusphere Let our network of limitless influencers build brand awareness and drive your digital traffic goals. Micro-influencer Marketing Guide: Facts and Uses - Sprout Social They have a selection panel consisting of individual experts who analyze and shortlist portfolios of applicants. Every week? Some of the brands that have had success working with micro-influencers include: Its not just big-name brands that are working with micro-influencers. If youre wondering if TikTok is a good option for influencer marketing, this article will outline what you need to know about the benefits of using TikTok for influencer campaigns and how it compares to other social media platforms. Micro-influencers are content creators that have a following of anywhere from 1,000 to 100,000 people. Industry leaders like Coca-Cola are no strangers to influencer marketing. Brands are increasingly moving away from working with huge influencers to promote their products. (Source-, A good way to get Glossiers attention is to start tagging. In todays marketing landscape, reviews and word-of-mouth recommendations are paramount, with 84% of customers noting that reviews are important in their purchasing decisions. 10 Must-See Influencer Brands Launched By Your Favorite Creators - NeoReach The power of influencer marketing for brands cannot be underestimated. In this blog, well discuss how to drive sales through influencer marketing, how usage rates affect the way you work with creators, and, ultimately, how influencer marketing can help you grow your business. 7 top brands that work with micro influencers on Instagram, TikTok, and more Marta Biino and Shriya Bhattacharya Updated Dunkin' Donuts; Mejuri; Waterdrop; Instagram; Anna Kim/Insider. Brands can see performance via Grapevine's built-in dashboard. brands that work with micro influencers australia By working with influencers like Julie Sariana (, Dunkin Donuts. No introduction is necessary for the massive food and drink chain Dunkin. Dunkin' Donuts. We recommend using the hashtags. Next is Micro Influencers with 1,000-250,000. 4 Ways to Use Micro-Influencers to Grow Your Business - Neil Patel is to find a way to approach the right social media manager or marketing team. According to research, increasing the frequency with which you post content can boost engagement rates. A post shared by HelloFresh US (@hellofresh). Think of unique methods to engage them in the pitch. Crystal Head Vodka. Once an influencer gets selected, a contract is formed. The Drift Queen: UK influencer Becky Evans is obsessed with cars, and has turned her passion into an impressive career. The brand has a decent following of 1.1 million on Instagram and actively features and collaborates with influencers to promote its products. Because of the growth of brand-finding tools and influencer marketplaces, many influential people may quickly connect with key brands and begin working with them. Micro-influencers open up a huge pool of possible influencers for your brand. With more than 1.1M Instagram followers, Mujuri may also feature you in their feed. Required fields are marked *. To encourage influencer collaborations, LaCroix even sends out vouchers for free cases of their drinks to micro-influencers. Gillette 14. Influencers focus on two things as they get started with monetizing their digital presence: building their personal brand and forming relationships with their audience (aka followers). Increasing the frequency of content posting has been shown to increase brand engagement. They are giving life to the products, drawing in a new demographic of trendy consumers, and releasing the full potential of influencer marketing for the business. Influencer Marketing Guide: How to Work With Influencers in 2022 Engaging in regular activity is essential if you want to grow your audience and get them to interact with you. This article will go over what you need to know about influencer hubs for Instagram, tools for Instagram influencer marketing, and what the best option is for businesses looking to start an Instagram influencer campaign. What Is the Instagram Branded Content Warning? Since theyve established this community, anyone who uses and appreciates their products may become an advocate for them. (Source- Vox). " Instagram handle and age: Anonymous, mid-30s Followers: 300,000. Keep these key points in mind while creating a media kit for yourself: Are you a creator with highly shareable content that appeals to a niche audience? They usually select influencers from Instagram users who are already sharing high-quality photos of its products. How to work with Daniel Wellington: Sign up on their website to join their global ambassador community as an influencer. Maude is looking for passionate brand ambassadors who can represent the brand, pass on the brand values, and educate people on sexual wellness. Instead of the traditional marketing techniques used by other beverage companies, La Croix collaborated with the Whole30 nutrition program and micro-influencers to showcase their products. First, they should do research on their audience and have a good idea of what their target customer likes, thinks about, and how they interact online.. Top Australian (Instagram) Influencers [2022] Glossier 12. Influencer marketing is a fantastic way for your brand to become quickly known as not only do you get an endorsement from the influencer but you also open up a direct channel to their followers. Fashion micro influencers help bridge the gap between runway models wearing designer labels and everyday consumers who have . Headspace How Do You Collab With Brands As A Micro Influencer? You will want the micro influencer to already have information about the products or services that your brand offers. Also, keep an eye out on their website and social media for influencer campaign announcements. Top 13 TikTok Influencers and Why You Need to Work with Them [2023] Ecommerce Brands in India That Use Influencer Marketing (2023 - Shopify Another brand that works with micro influencers is La Croix. Sephora 3. Brands That Collaborate With Small Influencers - Become A Brand Defining what you want to accomplish in your influencer marketing will help you craft a smart strategy throughout your campaign. Its possible to tag a brand on social media by writing the name of the business alongside the @ symbol in a posts caption or comment section. Next on the list of brands that work with micro influencers is Canon. Eight of them have less than 100K followers, while the other eight have more than 100K. Through its intimate apparel, Knix is on a mission to inspire women to feel and live free unapologetically. Gurneet Chhabra. Categories . To know in detail, check out our post on: How Collaboration With Micro-Influencers Help Your Small Business? Influencer Marketing is no longer about just audience size and reach. But unfortunately, you can not apply to become their ambassador directly. brands that work with micro influencers australia Now, here are four ways to use these micro-influencers to gain more customers. International Delight. One more fashion brand that has been using micro-influencers on Instagram is Urban Outfitters. Influencer marketing has become one of the most powerful tools for brands looking to reach their target audiences. Top Micro-Influencer Agencies Every Brand Should Know About [UPDATED] They are doing exactly what we hoped they would. Asos 18. While they have historically been an under-utilized marketing tool, brands are beginning to realize the power of micro-influencer marketing. To identify relevant and branded hashtags in your niche: A media kit is also a great way to introduce yourself to brands and marketers while summarising your work and area of expertise. Well also discuss which brands are working with influencers, how brands can find influencers to work with, and what are considered to be some of the best influencer marketing campaigns., What brands work with micro-influencers? The company was founded in 2003 and has grown its reach to many countries across the world. According to Influencer Marketing Hub, here are some price points you can expect when working with micro-influencers: Instagram: $100-$500/post.